What Makes the Speech Impactful?
Have you ever wondered what makes anyone’s speech remarkable? The content of the speech and the style in which it is delivered, appeals the most to the audience. Let’s review a few speeches I like, and analyze why do many of us get goose bumps on hearing these words:
Why is the media here so negative? Why are we in India so embarrassed to recognize our own strengths, our achievements? We are such a great nation. We have so many amazing success stories but we refuse to acknowledge them. Why? We are the first in milk production. We are number one in Remote sensing satellites.
-My Vision for India speech by Dr. APJ Abdul Kalam (Ex President of India & Scientist)
When thought provoking questions are asked, people are forced to think, and they get involved. Two, facts and statistics appeal to logic and it is easier to drive home the point.
I have a dream that our new generation of political leaders would look beyond their party lines and do what very few leaders in India have done- their duty. I have a dream that one day the next time when women are thrashed anywhere in a pub India, the entire country’s women will march.
-I Have a Dream by Rahul Bose(actor, director, social activist)
Three, unconventional and daring statements help attract the attention to the problem being addressed.
I know I have met so many guys who have fasted for me, prayed for me, done so much for me. Without that life wouldn’t have been like this for me. I want to thank you from the bottom of my heart…
-Farewell Speech by Sachin Tendulkar (Indian Cricketer)
Four, display of emotions (in this case attitude of gratitude) helps the speaker connect easily since all humans are emotional beings.
Success to me is about Vision…It is about connectedness to a larger world existence. … It is about giving back more to life than you take out of it. It is about creating extra-ordinary success with ordinary lives.
-Go Kiss the World by Subroto Bagchi (Co founder, Mindtree)
And five, if a speaker throws light on the big picture or appeals to universal values rather than drawing narrow domestic walls, the speech becomes magnanimous…
The next time you prepare a speech, you may consider any of the above elements to make it impactful and memorable.